A lot of people saw the video called Groovy Dancing Girl. It turns out it's one of those feel good, happy ending stories that makes you smile. Rather that use a famous fashion model to promote their line of jeans Etam decided to do something different. They looked for something unique on the internet and found it in Sophie Marie, a young woman from Ireland who created and starred in the Groovy Dancing Girl video. After running her through the pose and shoot routine they added something else - the ability to create your own Groovy Dancing Video.