Bit of Fun mascot the Jester Queen

The Price of Certainty

What if your entire worldview had nothing to do with information or facts. People who live with uncertainty tend to be drawn to messages that offer certainty.

Every day we are barraged with choices; closure comes when we feel we have received enough information to make a choice. During times of danger, economic or otherwise, people feel the need to reach closure more quickly. In today's world with mass media dangers are often perceived to be amplified./p>