Did you know that a single company controls 80% of all glasses and sunglasses brands? That is the reason that even the most basic pair of glasses can cost around $400 Luxottica not only owns most popular brands of glasses, they own the retail outlets sell those glasses.
For 75% of Americans glasses are a medical necessity and Luxottica also owns the second-largest eye insurance company in America. As Luxottica's CEO said, "Everything is worth what people are ready to pay"