After a decade on Facebook this person has found that the social media giant has lost its initial charm, and sets out to find out why it went from intriguing to irritating. At the top of the irritating list were paid ads and friends selling stuff, followed people bragging about accomplishments, kids, vacations, stuff they own and work.
Even after weeding through all of that there is still a fair amount left but that has turned kayfabe. In other words what people put on display is a character that they would like to present to the world.